Death Row Games was founded by Snoop Dogg and his internet entrepreneur son, Cordell Broadus, to encourage minority artists.

The father-son combo wants to “broaden the narrative” for future audiences and give ignored talents a chance. The venture uses Unreal Editor for Fortnite (UEFN) to design, develop, and publish Fortnite content.

Working with his father, Snoop Dogg, is “an honor” for Cordell Broadus, who said Death Row Games “brings together” their biggest loves.

Both Snoop Dogg and Cordell Broadus have gaming experience. The West Coast superstar has collaborated with “Call of Duty,” and his son’s “Champ Medici,” a Bored Ape NFT, has affected the metaverse.

Do you work with your family? What are the pros and cons of working with your family?